Use this for every external link you share. Pick from the dropdowns and copy the link it gives you. It runs entirely on your computer and saves nothing.
How to use it (about 60 seconds)
- Paste the page you are linking to (a costcoquote.com or cbcins.com page).
- Pick the source, the channel type, and the campaign from the dropdowns.
- Click Build & validate, then copy the link. If a box turns red, a value is not approved yet: fix it or ask the owner.
Tip: open your finished link in a private/incognito window to confirm it lands on the right page before you use it.
1Build the link
A plain https URL on a CBC site. Any existing
?... or tags are removed.Which property this link drives to. Logged for the report; not added to the URL.
Pick one. Do not see your source? Ask the owner to add it (do not invent one).
The kind of link (email, paid social, referral, and so on). Pick from the list.
Campaign = brand _ line _ descriptor _ date
Your initiative, lowercase, words joined with hyphens (
a-z 0-9 -). No spaces, no underscore. e.g. open-enroll, bhi, qle, q1.The launch month as
YYYYMM (e.g. 202611), OR the word evergreen for an always-on campaign.Optional. The ad format or variant (e.g.
carousel, hero). Lowercase a-z 0-9 - _.Search ads only. Lowercase
a-z 0-9 -. Leave blank on everything else.The approved values
These are the only values offered, on purpose. That is what keeps one channel from splitting into five spellings. Active = ready to use now; Reserved = a brand we will use later. Need something not here? Ask the owner; it gets added once, for everyone.
This tool runs in your browser and saves nothing. Nothing you type leaves your computer; it only produces a link and a log row.